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Online Branding and Why it Matters

I want to connect with my own kids and my students, and I truly enjoy learning and using technology.  I also think that we need to manage our online brand as much as we spend our face to face identity. We pay attention to what we wear or how we speak, depending on the context.  We need to take the same care to develop and nurture our online brand, which is possibly the only brand we may be known for. So how do you do this?  At a basic level, Google yourself (really - right now!).  See what comes up. This is what people will do when you are applying for a job, joining a committee, volunteering in an organization etc.  What comes up when you Google yourself?  Is the content correct?  This is hard if you have a more common name because you will undoubtedly come up with information about people other than yourself.  But what content comes up that is actually about you and where does that information "live" online?  The media? Your employer's we...